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Historical Event

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January 6, 1930

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The Sugar Institute uses a famous doctor to push fears about losing weight. "The craze for thinness is an attempt to modify the process of nature." It's almost amazing to hear the same arguments today. "In reducing, decrease the quantity of all foods, but enjoy variety."





Reducing may ruin good looks - Extreme dieting is also dangerous to health


Important Text:

A FAMOUS doctor discusses the effects of extreme weight reducing on the skin. Frequently,

he says, "the face takes on an anemic look. Healthy color is absent and a sallow tinge gives the distinct appearance of weariness and age." He says that the loss of only few pounds by a middle-aged person will often "make the skin of the face wrinkled and baggy." After excessive reducing this is noticcable also on the hands.

Besides, skinniness is unbeautiful. "Essentially," says an eminent doctor, "the curve is fundamental to beauty. ... The really beautiful consists of that which is healthful and efficient."

He goes on to warn us that "The craze for thinness is an attempt to modify the process of nature."

Women to be beautiful should be natural and healthy, and it is dangerous not only to good looks but to health for women, girls or men to try to standardize their weights. Eat plenty of varied nourishing foods. Everyone needs a certain amount of fat in the tissues of the body. Don't forget the value of sugar in making other foods tasteful and enjoyable. There is no substitute for sweetness as a food and flavor. In reducing, decrease the quantity of all foods, but enjoy variety. Health is necessary to

beauty. The Sugar Institute.


Topics: (click image to open)

Corporate Takeover of Nutrition
The nutrition science community have been widely laughed at as being co-opted by corporate interests to push their products as marketing. Evidence that leads to these conclusions.
Big Sugar
Big Sugar is based on organizations like ILSI and The Sugar Association. They promote sugar as part of a healthy, balanced diet, but ignore many of the cons of sugar consumption.
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