When an LLU medical team transplanted a baboon's heart into an infant whose pseudonym was "Baby Fae," animal-rights activists picketed the medical center. They seemed disillusioned with SDAs, who have no qualms about prioritizing humans over animals. In October 1992, after a pig's liver had been transplanted into a 30-year-old woman to enable her to survive until a human liver was secured, a representative of PCRM engaged in a televised debate with one of the physicians who had performed the transplant. The representative lamented that the pig's consent had not been obtained.

PCRM appears to be largely a personal forum for its leader, Neal Barnard, M.D., and is said to be substantially funded by PETA. (In fiscal year 1994, donations and grants to PCRM reportedly totaled more than a million dollars. 17) Barnard extols the longevity value of vegetarianism. He has claimed: "It's not genetics or fate that gives people long, healthy lives and cuts other people short; for those who want to take care of themselves, it all comes down to diet." The surgeon argued that pigs were killed daily for meat, including their livers. The PCRM doctor retorted that the consumption of animal fat (which is highly saturated) was responsible for most deaths in modern society. He cited a study conducted by Colin Campbell in China. Campbell had focused on the relative morbidity for certain diseases without pointing out that life expectancy in China (66 years) is lower that that in the United States (75 years). 18

Because they consider themselves morally superior, many vegetarians exhibit no reservations against using mind-control techniques or terrorism to actualize their agenda. Mind control includes using information selectively to "educate" people about the alleged superiority of vegetarianism. It may also include traumatizing people emotionally to condition them against the use of animal foods. Early in my teaching experience, I attended a meeting of SDA secondary school health teachers where many said that they converted students to vegetarianism by taking them on field trips to slaughterhouses to witness the bloodshed. This strategy offended me even though I was a practicing vegetarian at the time. Having studied for years how people have been manipulated by cults and quacks, it is now clear to me that the slaughterhouse tactic is a form of mind control that it is as unethical as discouraging little girls from having sex by inducing them to watch a difficult childbirth.

Terrorism involves trying to coerce people to behave in ways the perpetrators desire. In December 1994, to keep people from having turkey for Christmas dinner, self-described animal-rights terrorists claimed they had injected rat poison into supermarket turkeys in Vancouver, British Columbia. The scare caused the destruction of more than $1 million in turkeys. Apparently, the activists had not foreseen the ensuing slaughter of turkeys as replacements.