"A word on wheels" is an apt description of a slogan. Once started on its way, its rhythmic sound makes its impression on millions of minds.

On the opposite page are the official slogans of The Sugar Institute, also a pictorial example of how they can be used by manufacturers of sweets and associated products.

The manufacturer who cooperates by the use of such slogans on his letter-heads and envelopes, and on his cartons and packages will materially increase the influence of The Sugar Institute's campaign.

And like "bread cast on the water", such support will result in an increased demand for every product thus labeled.

It is interesting to note that the dining-car systems of many railroads in the country are cooperating with The Sugar Institute by printing articles about sugar on their menus. And, as was the case in 1929, a number of restaurants all over the country are featuring the slogans of the Institute on their menus.

The value of this publicity is limitless.

And remember that such widespread featuring of sugar and sweet-foods can be maintained at practically no expense.

A Practical Experiment in Co-Operation

The above illustration is designed to suggest how the Official slogans of The Sugar Institute may be used on various food packages to assist in promoting a more favorable acceptance of the use of sweets and of associated products.

SLOGANS AND LETTERING

"A bit of sweet makes the meal complete."

"Good food promotes good health."

"Most foods are more delicious and nourishing with sugar."

"Refresh yourself with a flavored drink."

"Flavor with sugar."

And here is where you, a member of a ten billion dollar business, are definitely helped by The Sugar Institute. 

First let's look at the figures.

The tables on this page show the annual sales volume, at wholesale prices, of the "sweeteners" and principal lines of food production where sugar is used either as a component in the product itself or is added in the kitchen or at the table.

The Sweeteners

Sugar--Cane and Beet ....$710,400,000

Corn Syrups and admixtures....33,600,000

Corn Sugar.....25,700,000

Maple Sugar and Syrup....20,000,000

Honey.....16,900,000

Cane Syrup....1,300,000

Molasses.....1,000,000

Total.....$807,900,000

The Principal Lines of Manufacture Directly Interested in the Consumption of Sugar (sugar a component)

Bakery Products....$1,068,000,000

Confectionary Products....$467,000,000

Ice Cream....332,000,000

Carbonated Beverages...182,000,000

Condiments......117,000,000

Canned Fruits....99,000,000

Cereal Beverages....51,000,000

Flavoring Syrups.....38,000,000

Chewing Gum....63,000,000

Jams and Jellies.....38,000,000

Condensed Mlik.....35,000,000

Malt......21,000,000

Bakers' and Confectioners' Supplies..7,000,000

Fruit Beverages....7,000,000

Shredded Coconut....8,000,000

Malted Milk and Products....7,000,000

Ice Cream Cones....5,500,000

Liquors(Vinous)....3,500,000

Total......$2,549,000,000

Associated Lines Indirectly Interested in Increasing the Consumption of Sugar

Flour.....$1,200,000,000

Milk and Butter....$1,300,000,000

Eggs....580,000,000

Fresh Fruits....560,000,000

Coffee.....310,000,000

Cereal Products...114,000,000

Evaporated Milk....130,000,000

Baking Powder, Yeast....75,000,000

Dried Fruits....65,000,000

Shortening(Bakers')....55,000,000

Flavoring Extracts....32,000,000

Tea....28,000,000

Cocoa.....14,000,000

Powdered Skimmed Milk.....16,000,000

Coffee Substitutes....7,000,000

Total....$4,486,000,000

Summary

The Sweeteners...... $807,900,000

The Component Products.....$2,549,000,000

The Associate Products.......$4,486,000

Total.....$7,842,900,000

Supply Houses and other directly dependent on above(estimate).....$2,157,100,000

GRAND TOTAL......$10,000,000,000 [10 billion dollars]