June 12, 1930
The Sugar Institute's pamphlet describes the ten billion dollar market for sugar in 1930, as well as their usual slogans and where they run their advertisements.
Getting Everybody to help put across the idea that "most foods are more delicious with sugar"....
"A word on wheels" is an apt description of a slogan. Once started on its way, its rhythmic sound makes its impression on millions of minds.
On the opposite page are the official slogans of The Sugar Institute, also a pictorial example of how they can be used by manufacturers of sweets and associated products.
The manufacturer who cooperates by the use of such slogans on his letter-heads and envelopes, and on his cartons and packages will materially increase the influence of The Sugar Institute's campaign.
And like "bread cast on the water", such support will result in an increased demand for every product thus labeled.
It is interesting to note that the dining-car systems of many railroads in the country are cooperating with The Sugar Institute by printing articles about sugar on their menus. And, as was the case in 1929, a number of restaurants all over the country are featuring the slogans of the Institute on their menus.
The value of this publicity is limitless.
And remember that such widespread featuring of sugar and sweet-foods can be maintained at practically no expense.
A Practical Experiment in Co-Operation
The above illustration is designed to suggest how the Official slogans of The Sugar Institute may be used on various food packages to assist in promoting a more favorable acceptance of the use of sweets and of associated products.
SLOGANS AND LETTERING
"A bit of sweet makes the meal complete."
"Good food promotes good health."
"Most foods are more delicious and nourishing with sugar."
"Refresh yourself with a flavored drink."
"Flavor with sugar."
And here is where you, a member of a ten billion dollar business, are definitely helped by The Sugar Institute.
First let's look at the figures.
The tables on this page show the annual sales volume, at wholesale prices, of the "sweeteners" and principal lines of food production where sugar is used either as a component in the product itself or is added in the kitchen or at the table.
Sugar--Cane and Beet ....$710,400,000
Corn Syrups and admixtures....33,600,000
Maple Sugar and Syrup....20,000,000
The Principal Lines of Manufacture Directly Interested in the Consumption of Sugar (sugar a component)
Jams and Jellies.....38,000,000
Bakers' and Confectioners' Supplies..7,000,000
Malted Milk and Products....7,000,000
Ice Cream Cones....5,500,000
Associated Lines Indirectly Interested in Increasing the Consumption of Sugar
Milk and Butter....$1,300,000,000
Baking Powder, Yeast....75,000,000
Powdered Skimmed Milk.....16,000,000
The Sweeteners...... $807,900,000
The Component Products.....$2,549,000,000
The Associate Products.......$4,486,000
Supply Houses and other directly dependent on above(estimate).....$2,157,100,000
GRAND TOTAL......$10,000,000,000 [10 billion dollars]