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Historical Event

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March 26, 1929

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The Sugar Institute makes sugar sound like the best thing since sliced bread. "The only safe rule for a healthful diet is to eat as large a variety of foods as possbile, including healthful cereals, fruits and vegetables made appetizing to the taste by the judicious use of sugar."

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Sugar Makes Eating a Joy - Why eat unflavored, unappetizing foods?

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A change is coming over the well-informed eating ideas of this country. For a time, food faddists tried to make us believe that we had to eat all kinds of things we didn't like in order to be healthy. 


Good sense is beginning to assert itself and we now know that the foods that are good for us may also be the most enjoyable. In fact, if we don't like the healthful foods, we probably won't eat them. 


Prominent medical and other scientific authorities are now reminding us that appetizing flavors may be developed and improved by sugar. One well-known scientist, for example, states that "fruit flavors are developed by sugar. Fruit acids are softened by sugar."


The only safe rule for a healthful diet is to eat as large a variety of foods as possbile, including healthful cereals, fruits and vegetables made appetizing to the taste by the judicious use of sugar. Sugar is not only nutriment in ints least costly form. It is Nature's perfect flavor. Sugar develops the appetizing quality of nearly all fruits. Desserts of fresh or cooked fruits are growing more and more popular. Modern candy containing fruits, nuts and pure sugar is delicious and satisfying at the end of a meal. 


No one should overeat or under exercise, but everyone, in order to be healthy, should eat plenty of healthful foods and enjoy them. 


The Sugar Institute Advertisment

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Big Sugar
Big Sugar is based on organizations like ILSI and The Sugar Association. They promote sugar as part of a healthy, balanced diet, but ignore many of the cons of sugar consumption.
Sugar
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