Politicization of the Low-Carb High-Fat Diet in Sweden, Promoted On Social Media by Non-Conventional Experts

The low-carb high fat (LCHF) diet, a buzz diet in Sweden, is stirring dogmatic conflict between dieters and representatives from the National Food Agency (NFA), even gaining international reputation. After gathering materials from social media and press reports covering the popular diet, a thematic analysis has been conducted. The aim of this study was to investigate how three non-conventional experts and influential promoters of the LCHF movement transact their criticisms of current nutrition authorities, and how they utilize social media for their purpose. The diet has been highly politicized, creating distrust against the established scientific community. Findings indicate that events on the national level led to an increased public awareness of the LCHF diet, providing the supporters with invaluable opportunities to criticize the established nutritional community. This enabled certain prominent advocates of the diet to gain momentum while using features of social media to further the diet's believability.